Alan Kulwicki: A Champion’s Story leads you on a journey of hardship, triumph, tragedy, and renewal. Learn about the life and legacy of one of Milwaukee’s native sons: Alan Kulwicki. From his humble beginnings in Milwaukee to becoming a champion in Atlanta, Alan’s life & legacy represent themes that embody Milwaukee, as well as the people and business that are proud to call her home.

  • Passionate dedication and pursuit of a dream.
  • Education and entrepreneurialism.
  • Championship Performance.
  • Compassionate Humanity.
  • Hard Work.
Through these core themes the Milwaukee County Historical Society, in partnership with Balance Studios, Inc., present an experience centered on Alan Kulwicki’s life that will inspire, inform, and educate. Utilizing traditional and cutting-edge technology, the experience will include the following signature program themes that embodied Alan Kulwicki. They are:

Racing Through the Years: Choose Your
Own Adventure Educational Kiosks

Racing Through the Years: Choose Your Own Adventure Educational Kiosks This dynamic interactive exhibit will provide the history of racing since the 1930’s from three different perspectives: Alan’s Racing Career, Wisconsin Racing, and Motorsports/NASCAR Racing.

Life and Time of Alan Kulwicki: An Immersive 4-D Theatrical Experience

Projected on a scale replica of Alan’s #7 Hooters Ford, The
Life and Time of Alan Kulwicki
will feature cutting-edge 4-D and
immerse patrons into a truly unique and engaging experience. Life and Time of Alan Kulwicki: An Immersive 4-D Theatrical Experience Life and Time of Alan Kulwicki: An Immersive 4-D Theatrical Experience

Alan’s Cars Through the Years:
An Augmented Reality (AR) Educational Experience

Alan’s Cars Through the Years: An Augmented Reality (AR) Educational Experience Utilizing iPad technology, Alan’s Cars Through the Years will provide an educational experience where patrons to view and learn about the cars Alan drove throughout his racing career, as well as the engineering behind them.

Dairyland Demons: History of Wisconsin Auto Racing

Dairyland Demons: History of Wisconsin Auto Racing There is a rich history of racing in Wisconsin – from the Milwaukee Mile to the dirt tracks found throughout the state. Dairyland Demons strives to bring Wisconsin’s motorsports history to you, through an interactive, touch-screen kiosk that will present an engaging experience based on video documentaries, still photography, animation, and gaming.

Kulwicki’s Kids: Science and Engineering Initiative

Kulwicki’s Kids: Science and Engineering Initiative An educational exhibit that intertwines elements of mathematics, engineering, and entrepreneurship, all the elements that made Alan Kulwicki a champion. The exhibit concepts are created in an edutainment style, that of combining the educational elements with entertaining and engaging design and functionality.

About the Milwaukee County Historical Society

About the Milwaukee County Historical Society

Vault into History! The Milwaukee County Historical Society (MCHS) is your gateway to Milwaukee’s past. Since 1935, the Historical Society has served the Milwaukee community by fostering an enlightened understanding of history through education and preservation. Through its diverse historic sites the MCHS strives to impact people’s lives through empowering themes intertwined within history, by facilitating a menu of experiences. It is our mission to:

Collect, preserve, and make available materials relating to the history of the Milwaukee community. Through a broad range of activities, the Historical Society seeks to recognize and preserve our local history. In promoting a greater appreciation of Milwaukee County’s heritage, the Historical Society hopes to develop a better understanding of the issues and challenges facing Milwaukee County today.

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Kulwicki Experience Exhibit Elements

  • Kulwicki's Kids
  • Dairyland Demons
  • UNDERBIRD The Life and Legacy of Alan Kulwicki
  • THE UNDERBIRD TOUR
  • NASCAR THE HISTORY

Copyright ©2014 Milwaukee County Historical Society | 910 N. Old World Third Street, Milwaukee, WI 53203-1591
Phone: 414.273.8288 | Fax: 414.273.3268 |

Site developed by: Balance Interactive Studios