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The Exhibit Is Open - What Comes Next?Update #1 posted on April 05

The Alan Kulwicki Experience opens today! The exhibits are up, the games are primed and ready to go, and the everything looks great. We can't wait for all of you to join us!


So, what comes next? Well, the exhibit is certainly the high water mark for this project, but there are other tasks that needs to be completed as well. Since we began the project last year, we have taken in a number of artifacts and photographs that will need permanent care so that future exhibits and study of Alan's career can take place.


Any donation that comes in from here forward will help us preserve Alan's legacy and the items that will help future generations learn about his wonderful career and his impact. We need archival storage boxes, photo sleeves, acid-free materials for textiles, and much more. Further, we hope to put together an extensive educational program for the late summer/early fall and share more about Alan's commitment to lifelong learning.


Thanks for your continued support and interest in Alan's career. We're looking forward to all of you paying us a visit very soon!

Join us for the race to the checkered flag!Update #2 posted on February 15Watch VideoAlan Kulwicki: A Champion's Story opens to the public on Friday, April 5, 2013! Join us for the race the checkered flag by making a contribution to the cause. All donations will go towards the completion of the exhibit. Help us honor Alan with a gift today!

Join us for the race to the checkered flag!

Congratulations Cardell Potter!Update #3 posted on August 08Congratulations to Camp Douglas, Wisconsin's Cardell Potter for leading lap #7 at this past Sunday's ASA Midwest Tour Summer Sizzler 100 at Madison International Speedway. Cardell jumped into the lead from his outside row 1 starting spot and led quite a few laps. Here's hoping the $100 prize will help propel you towards the Rookie of the Year crown!

Check out the ASA Midwest Tour this Saturday night at Norway Speedway in Michigan! For all the info, stop by their website at www.asamidwesttour.com

Congratulations Cardell Potter!

Congratulations Chris Wimmer!Update #4 posted on July 23While he didn't win the race at Grundy County Speedway on Saturday night, Wausau's Chris Wimmer did set a new track record (14.471 seconds) and led quite a few laps. Local legend Eddie Hoffman eventually got past him the lead and the eventual win, but Wimmer did end up collecting the $100 for leading lap #7. Congratulations to Chris and his entire team! Be sure to stay tuned to the ASA Midwest Tour's website and all the news regarding the upcoming race at Madison International Speedway on August 5. We're going to be there - will you?!? 

The Experience Hits the Track This Saturday!Update #5 posted on July 19The Kulwicki Experience mobile booth hits the track this Saturday night, July 21! Join us at Dells Raceway Park, located just north of Wisconsin's vacation wonderland, Wisconsin Dells, for the TUNDRA Super Late Model Series. See short track legend Rich Bickle, Slinger ace Dennis Prunty, and AK Scholarship recipient Kelsey Bauer do battle on the legendary 1/3 mile paved oval. Gates open at 4pm, qualifying at 430pm, and racing at 630pm. It should be a great night!

The Experience Hits the Track This Saturday!

Check Out Our Stickers!Update #6 posted on July 03This past Saturday at the Marshfield Motor Speedway, the entire field of ASA Midwest Tour super late models featured our bright orange Alan Kulwicki: A Champion's Story stickers! Don't they look awesome? Look for them at the track for the rest of the season. Many thanks to Kari Shear-Carlson from the ASA Midwest Tour for sending this along and for Waterford, Wisconsin's Jeff Storm for the great placement!

Check Out Our Stickers!

Congratulations Jonathan Eilen!Update #7 posted on July 03Congratulations to Hampton, Minnesota's Jonathan Eilen on leading lap #7 at Saturday night's ASA Midwest Tour race in Marshfield, Wisconsin. For his efforts, Eilen picked up the $100 "Alan Kulwicki Memorial Lap" prize. Lap #7 wasn't the last one he would lead, however, as he also led the most important one - the last one! Eilen picked up his first ASA win of the season, vaulting him into the series point lead! For more on Jonathan's race team, check out www.eilenmotorsports.com, and please check out www.asamidwesttour.com for more information on this great series!

Congratulations Jonathan Eilen!

ASA to Partner with Kulwicki ExperienceUpdate #8 posted on June 08Check out www.asamidwesttour.com for information on the Kulwicki Experience’s new partnership with the series. Lap #7 for each remaining 2012 ASA Midwest Tour race will be the “Alan Kulwicki Memorial Lap!” We are very excited to be working with them this season!

Lap #1Update #9 posted on June 06Lap #1 of our FANfunding for A Champion’s Story is underway! Join us on this amazing ride!

BACK THIS PROJECT Click here to support!
Donated of $50,000 goal
Fastest Qualifier: $25
Heat Race Winner: $50
Halfway Leader: $100
Race Winner: $250
Points Champion: $500
Michael Belger on July 18th, 2013
Alan is my childhood hero and I earned my Bachelor of Science Degree in Mechanical Engineering because of him. 
Ernie Wukotich on April 2nd, 2013
Alan Kulwicki was my favorite driver and always will be. He gave me the inspiration to realize that goals and dreams can be a reality if you step out of your comfort zone and put enough hard work and effort in to it. I can''t believe it has been 20 years since he passed. I also had the priveledge to meet his dad at Alan''s grave site when my father and I took a vacation to Milwaukee. Truly a blessing and an experience I will never forget.  
Marty Nussbaum on April 1st, 2013
When Alan was racing at W.I.R. in Kaukauna, WI, my dad was the flagman. I have a picture of Alan after winning a feature in 1979, and the flag he is carrying was my dad''s. It now resides in my collection along with a great picture of Alan on his victory lap. I onoy got to meet Alan a handful of times but was a big fan and really just wanted to extend his memory and maybe do a bit of good. Especially today, to honor Alan and give to this great cause. 
Mark Horn on January 3rd, 2013
Alan''s story and legacy is a true inspiration, and I hope others can learn more through this great project by the Milwaukee County Historical Society.  
MARK O''BRIEN on December 29th, 2012
I never had an interest in any sports until I first heard about Alan Kulwicki when I was 8 years old. I admired his drive (pun intended), determination, and confidence. As a self-identified "David" seemingly up against a world of "Goliaths," I drew inspiration from Alan''s and his team''s never-give-up mentality. I cherished his triumphs and valued his defeats because he became a better competitor because of either. It''s a shame more children didn''t have the chance to look up to him as I did, but hopefully they and others can experience some of that through this project. 
Uadajane Ketcham on July 6th, 2012
Alan was and will always be my favorite driver. Inspiration from his motto to "strive for excellence not perfection" is spot on to how one should conduct themselves in life. The fact that he felt that he could accomplish his goals on his own and was successful in that venture should be an example to all. He is missed very much. Keeping his story alive for young people is a very important message.  
Paula Higgins on June 13th, 2012
Alan was the first driver I ever followed. To this day I have a vanity tag on my car that reads AKWC92. I just learned of this project today and think it is wonderful that Alan's memory is being kept alive. As I live in Delaware, I don't know if I will ever be fortunate enough to visit this exhibit, but as a fan of Alan's, who still misses seeing him on the race track, I want to support this endeavor. 
Andy Roever on June 10th, 2012
Started following Alan when he won the July ASA race in Milwaukee in July of 1983. His uncle lived across the street from us. I followed Alan thru ASA and into Cup. His championship is probably 1 of the greatest championships in all of sports. He was a bright and driven man who showed that having some brains mixed well with driving skills. 
Nancy Chuck on June 8th, 2012
There is a whole generation of race fans that know so little about Wisconsin's own Winston Cup Champion. Thanks to the Milwaukee County Historical Society for doing its part to change that. Alan is, and always will be, a hero of mine. 
Seamus Lutz on June 7th, 2012
I love racing! Alan's story is such an inspiration. It shows that you can and should dream BIG - and with commitment, determination, and passion you can fulfill those dreams. I am so happy to hear that the Milwaukee Historical Society will be sharing this story to a whole new generation. I can't wait to visit when the exhibit opens! Good luck  
J T Opick on June 6th, 2012
Knew Alan when he was in college plus followed his carrer. He has always been an inspiration. 

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Kulwicki Experience Exhibit Elements

  • Kulwicki's Kids
  • Dairyland Demons
  • UNDERBIRD The Life and Legacy of Alan Kulwicki

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